Web Apps & SaaS ToolsMedium system

Custom Analytics Dashboard

A single dashboard that pulls data from the tools a business already uses (store, ads, CRM, spreadsheets) into live KPIs, charts, and scheduled reports. For owners and managers tired of stitching numbers together every Monday.

Typically bought by: E-commerce operators, agencies reporting to clients, franchise owners, ops managers

Standard features

Always included in the base price. Every one is built, tested and delivered working.

Connectors to the buyer's existing data sources (APIs, databases, CSV/Sheets)
Scheduled automatic data sync with failure alerts
KPI tiles with trends vs previous period
Interactive charts (time series, breakdowns, funnels)
Date-range and dimension filters
Multiple dashboards per department or client
User accounts with per-dashboard access
Scheduled email/PDF report delivery
Data export to CSV
Goal/target tracking with progress indicators
Mobile-responsive dashboard views
Admin panel to manage sources and metric definitions

Popular custom additions

Quoted per feature in the configurator — $50 simple, $150 moderate, $300 complex.

Anomaly alerts (Slack/email when a metric spikes or drops)
Client-facing white-label portals for agencies
Custom calculated metrics and blended data across sources
TV/wallboard display mode
Forecasting and trend projection
Row-level drill-down to underlying records

Tech stack

Frontend: Next.js + Tailwind CSS + charting library (Recharts/ECharts)
Backend: Node.js with scheduled ETL jobs
Database: PostgreSQL (Neon) as the reporting store
Integrations: Source APIs (Shopify/GA4/Meta Ads/HubSpot/Google Sheets, per buyer), Slack/email for alerts and scheduled reports, Transactional email (Resend/SendGrid)