Business OperationsLarge system

Custom CRM

A made-to-fit customer relationship management system that tracks leads, deals, and customer interactions the way your sales process actually works. Ideal for businesses that have outgrown spreadsheets but find off-the-shelf CRMs bloated or misaligned.

Typically bought by: SMBs and agencies with a dedicated sales team, service businesses managing repeat clients, B2B companies with a multi-stage sales process

Standard features

Always included in the base price. Every one is built, tested and delivered working.

Contact and company management with custom fields
Lead capture and qualification pipeline
Visual deal pipeline with drag-and-drop stages
Activity timeline (calls, emails, meetings, notes)
Task and follow-up reminders
Email logging and templates
Sales reporting and conversion dashboards
Role-based access control (admin, manager, rep)
Import/export of contacts (CSV)
Global search and filtering
Audit log of record changes
Duplicate detection and merging

Popular custom additions

Quoted per feature in the configurator — $50 simple, $150 moderate, $300 complex.

Industry-specific pipeline stages and required fields
Quotation generation directly from a deal
WhatsApp/SMS conversation logging
Lead scoring rules tuned to the business
Territory or branch-based data partitioning
Commission calculation per rep
Customer portal for order/status visibility

Tech stack

Frontend: Next.js + Tailwind CSS
Backend: Next.js API routes / Node.js
Database: PostgreSQL (Neon)
Integrations: Email service (SendGrid/Resend), Google Calendar, SMS/WhatsApp gateway (Twilio/other), Accounting software (QuickBooks/Xero)