Commerce & MarketplacesMedium system

Custom E-commerce Store

A fully custom online store with product catalog, cart, checkout and an admin back office, built to match the brand exactly instead of bending a template. Ideal for retailers who have outgrown Shopify/WooCommerce constraints or need unusual product logic.

Typically bought by: Retail brands, D2C startups, and small chains selling physical products online

Standard features

Always included in the base price. Every one is built, tested and delivered working.

Product catalog with categories, variants (size/color), images and SEO-friendly pages
Full-text product search with filters and sorting
Shopping cart with mini-cart and persistent sessions
Guest and registered checkout with address management
Payment gateway integration (provider-agnostic)
Shipping options with rate calculation and order tracking numbers
Discount codes and basic promotions
Inventory tracking with low-stock alerts
Order management dashboard (statuses, refunds, packing slips)
Customer accounts with order history and wishlists
Transactional emails (order confirmation, shipping updates)
Sales and traffic analytics dashboard
Mobile-responsive storefront
Admin roles and permissions

Popular custom additions

Quoted per feature in the configurator — $50 simple, $150 moderate, $300 complex.

Product configurator / build-your-own bundles
Multi-currency and multi-language storefront
Abandoned cart recovery emails
ERP or accounting system sync
Customer-specific pricing tiers
One-click reorder and saved payment methods
Local pickup / click-and-collect flow

Tech stack

Frontend: Next.js + Tailwind CSS
Backend: Next.js API routes / Node.js
Database: PostgreSQL (Neon)
Integrations: Payment gateway (Stripe/PayPal/other), Shipping rates & labels (Shippo/EasyPost/carrier APIs), Transactional email (Resend/SendGrid), Analytics (GA4/Plausible)